The plans differ in scale: the number of brands, questions per brand and channels, how often measurements run and which reports are available. Pulse (€49 a month, excl. VAT) is enough to follow one brand once a month across 4 channels. Pro (€199) covers 5 brands, 6 channels, measurements up to once a week, data export and a second report type. Business (€499) gives you 15 brands, all 9 channels, measurements up to once a day and roles for your team and clients. Enterprise has limits agreed individually and API access.